The automotive sector is in a state of flux – emerging technology and fast-blurring boundaries between stakeholders are transforming the landscape rapidly. Increasing demand for personalized product and experience, rigorous quality standards, and reduction of operating costs are the major challenges faced by the auto industry.

Companies now face an ongoing challenge to remain competitive and looking to set themselves apart in order to surge ahead of competitors. Automotive companies today have the opportunity to adopt cutting-edge tech and improve their business processes. By embracing new and innovative ways to differentiate themselves from the crowd, they can successfully offset the effects of blurring boundaries and stagnating growth.